Books by John Feloni

The Covenant Secret

Uncovering the seven keys to super-success in life and business can be a simple as reading a tale, a parable, if you will, especially when the teller of the tale is the best-selling co-author of the Wall Street classic “The Fall of the House of Hutton” and the founder and CEO of the fin-tech startup, StockSquirrel, John Feloni.

The Covenant Secret tells the story of a fresh-out-of-business-school and intensely-focused-on-money entrepreneur, Bill Rand, whose startup company is not doing too well. Unbeknownst to him, Bill is about to embark on a journey of discovery guided by Tom Crawford, one of the world’s great entrepreneurs, a journey that will change Bill’s life — as well as his fortunes.

The Covenant Secret takes the reader through all of the pivotal aspects of good business: investors, shareholders, customers, partners, employees, the communities they serve, and the planet on which we live. As you will see, all of these constitute what you will come to call the “Covenant Secret.”
The author wrote this business exemplum thirty years ago — and the message is relevant today, more than ever. As you read this wonderful modern-day parable, you will come to the undeniable conclusion that, in business and life, it’s about people and relationships. In fact, you’ll see that they are the only things that matter.

Get The Covenant Secret

Barnes and Noble

The Fall of the House of Hutton

Co-authored with Donna Sammons Carpenter, published in 1989 by Henry Holt; paperback by HarperCollins. This is the story of the great Wall Street firm EF Hutton’s downfall.

“A riveting, day-by-day chronicle of a corporate crackup that comes slap at you…The Fall reads like a morality play, swashbuckler movie script and detective novel, all in one. The swindle and swagger should appeal even to those not terribly captivated by the annals of finance.”

– San Francisco Chronicle

“Writing in diary form, the authors achieve the impact of a fast moving, investigative documentary describing a company facing one emergency after another.”

– New York Times